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| Waterford
Associates Pty Ltd |
Introduction
"We know where we want to go, but it's
too hard, too far and we don't have the staff to lead it"
"We have this new system, but it isn't being used properly"
Many senior executives in complex organisations know broadly
the new direction they want to take the business, or the strategic
goals they want to achieve, but lack the resources and skills
to see the change through.
- There is insufficient spare human capacity to dedicate
to the effort. The most competent people in the organisation
have plenty to do just delivering "business as usual",
and cannot be diverted from doing that to a project. More
junior staff cannot lead projects; they don't have the experience
that spans the business or the 'clout'. Significant organisational
change projects require dedicated and senior resources to
see them through.
- Most project management methodologies work well for technical
projects, and poorly for organisational change projects.
In organisational change projects, it is difficult to estimate
the scope and size of tasks, and the non-technical issues
that have to be addressed will frequently outweigh the technical
issues. An exclusive focus on one or the other will handicap
the project's success. Organisational change projects
require staffing with people who are experienced in the
both the systems and people issues involved.
- Long-term organisational commitment and concentration
by senior managers will wane before the project becomes
self-sustaining. There are always urgent diversions along
the way that divert employees from the project, even if
it is "No1 priority". Significant organisational
change projects require sustained support and dedicated
change champions.
- Project management disciplines are not in place. Most
significant change initiatives start with senior managers
attending meetings at which many things get decided, but
not carried out; many staff have good ideas that get lost
in the daily project crises. Significant organisational
change projects require good project management and general
management disciplines.
- There is no clear understanding of all of the endstate,
magnitude and detail of the change task involved
in the change. Many staff in organisations can argue passionately
about specific change initiatives they have been through,
and why they failed: "Not enough communication",
"not clear enough direction", "change was
too quick and our systems couldn't cope". The ideas
that make for successful organisational change are within
the organisation, it is just that they are widely dispersed
and not marshalled. Significant organisational change
projects require both the vision and the detail to
see them through.
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